> The concept of culture

Corporate culture is advocated by business leaders, all employees to abide by a set of values ??and behavior of innovation, which is reflected in the company's values??, philosophy and behavioral norms, like air, like presence in the enterprise

> The essential characteristics

In people-oriented culture leading intellectuals

> By intellectuals

The "text" of the "people", that is, cultural probation people, so with the law to manage the enterprise culture, the culture penetrated into the daily work and management style among management companies use culture to achieve sustainable development model

> People-oriented

（1）Accurately grasp the relationship and differences between people and things

（2）Relations and the fundamental difference between good and cost management；

（3）Emphasize vocational equivalent, homogeneous, dilute the grade consciousness jobs and job roles with distinction.

（4）Emphasis on the rights of dispersion, decentralized management, oppose authoritarian and bureaucratic.

（5）The system ties, job ties and emotional bonds combined.

（6）Strive to create an efficient and user-friendly combination of work environment.

（7）The respect, understanding, caring person be combined with education, education-based, educating people first.

> Dominant culture

（1）Able to generate direct economic benefits

（2）Full recognition of the establishment of enterprise development strategies, overall staff by fostering a culture of quality, so that the driving force behind a steady stream of enterprise formation.

（3）Can increase employee literacy, change the spirit of enterprise

> Cultural role

（1）Cohesion

（2）Guiding role

（3）Incentive function

（4）Binding

（5）Buffer

（6）Appeal

（7）Guidance

（8）Optimization role

（9）Honor